YAHOO! BRANDING
ROLE: ART DIRECTOR
PROBLEM: NEW LOGO FOR YAHOO AS WELL AS CREATION OF TWO NEW BRANDS.
SOLUTION: ‘YAHOO’ LOGO - INFINITE CONNECTIONS. ‘LAUNCH’ - THE LATEST IN ENTERTAINMENT. ‘NEXT’ - FOR THE TECH SAVVY.
VISUAL OVERVIEW (CLICK TO ENLARGE)
YAHOO REBRAND (2007)
![Yahoo_01.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259533563-HN1YSGQ115XUC96BR6XJ/Yahoo_01.jpg)
![Yahoo_02.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259533566-2BTZY63TVFPLB8JIWJ7D/Yahoo_02.jpg)
![Yahoo_03.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259534581-2W44S82ZUA65V9MCDEW6/Yahoo_03.jpg)
YAHOO! VIDEO BRANDING
![1.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606020396091-6R2B3S7QDVKKWPHECD41/1.jpg)
![2.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606020396284-IY9YLNY1S3OVQ6JEHXPL/2.jpg)
![3.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606020397101-1T4QB18K1F63096J924M/3.jpg)
![4.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606020397217-3D0ZSRQOCYB3W3N5S2R9/4.jpg)
NEXT - YAHOO! TECHNOLOGY BRAND
![Next_01.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259635030-2QSXZS73GHRTS9QZ5ORM/Next_01.jpg)
![Next_02.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259635029-WEIS4G3GHJ87ONKUWKF6/Next_02.jpg)
![Next_03.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259635866-NIWQO5GJITSNRUKT7YYZ/Next_03.jpg)
LAUNCH - YAHOO! ENTERTAINMENT BRAND
![Launch_01.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259660552-4OUZMRCUULZ2Y2W7J2ND/Launch_01.jpg)
![Launch_02.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259660623-DF38U24YEXLDIWJK7K3Z/Launch_02.jpg)
![Launch_03.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606259661464-RG80TU2EF3BWNDZBUIUQ/Launch_03.jpg)