YAHOO! WORD
ROLE: ART DIRECTOR
PROBLEM: CREATE AN ENTERTAINMENT SITE THAT YAHOO! CEO TERRY SEMEL’S TEENAGE DAUGHTERS WOULD LOVE.
SOLUTION: WORD IS BORN. FILTERED SEARCH RESULTS IN A STRIKING VISUAL DESIGN.
VISUAL OVERVIEW (CLICK TO ENLARGE)
YAHOO! WORD
WORD = “NEWEST”
WORD = “THE KINGDOM”
WORD = “PEPSI”
OMG = “NEWEST”
TOOLS
![8.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606173527063-27FOQAXYN4DSZ8L1L268/8.jpg)
![9.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606173527168-5Q1CM0SLPLZ7BOW68QHD/9.jpg)
![10.jpg](https://images.squarespace-cdn.com/content/v1/5cdda8ebaf46830e38bf3199/1606173528096-LNUWSEYLP4H5YMMQU303/10.jpg)